MINI drivers are creative players in the digital space. Our redesign approach built an intuitive design system around these independent thinkers to craft an experience that showcases the right content at the right times while bringing MINI’s personality and premium attributes to life.

Client: MINI

Role: XD Director

  • Experience Strategy
  • User Research
  • Persona Development
  • User Journeys
  • Wireframes
  • Content Strategy
  • Copy Development
  • Rapid Prototyping
  • UI Design
  • Motion Design
  • Visual QA

Project Stats

88

increase in Lead Submission Rate (Review & Save page)

303

increase in Lead Form Click Rate (Review & Save page)

35

decrease in Bounce Rate (Review & Save page)