Modern masculinity and the feeling of great style is what the Hanes Model Citizens represent. The experience is designed to engage style-conscious young men through editorially skewed layouts, easy to filter products and intuitive shoppable stories.

Role: XD Director

Project included:

  • Sketch sessions
  • Wireframes
  • Content Strategy
  • Copy Development
  • Rapid Prototyping
  • UI Design
  • Visual QA